Kaleide Property

Kaleide Property

WorkStrategic Branding and Design, Content and Storytelling, Social Media Content
ClientKaleide Property
IndustryProperty Development/Real Estate

Kaleide Property is a leading property developer in the local market, targeting both the upscale real estate buyer as well as the high-end investor looking for premium property investments. 

We were engaged to create a series of property materials, both in-print and in digital, each deliverable devoted to a specific property project of the client. We worked closely with the in-house architect and interior design team so that each brochure contained elements of a true representation of the actual building; we also created all content and storytelling, including generic and horizontal content such as the company description which is now used across mediums. 

The design work reflects the fresh and modern brand of Kaleide; we have developed two series of brochure designs, one to represent the SMART series of projects marketed as affordable luxury and the other one to represent SELECT, the more exclusive top-end premium properties of the client.