PR

PR

There is an old saying which states “advertising is what you pay for, publicity is what you pray for”. PR is all about the reputation of your brand and the noise you make. Social media has blurred the lines between the two, but there are defining boundaries for both. PR deals with the overall brand image, your reputation and conduct of business. Your ROI is thus measured in different ways and through different tools such as the increase in your brand’s public awareness. 

For the press or to organise an insights or opinion panel, to create and implement your PR action plan and to engage the right people at the right time, PR is for those who understand that good publicity is one of the most reliable performance recognition means you will ever have.

 

PR deals with the overall brand image, your reputation and conduct of business. Your ROI is thus measured in different ways and through different tools.

Press release

Press Conference

Media relations and engagement

Stakeholder Support

Crisis management and brand reputation

Insights organisation: focus groups, round tables, opinion experts

Campaigning: political, institutional, organizational, corporate