There is a subtle but important difference between a corporate profile and a retail brochure. Retail brochures are for the daily follower, those who want to be captured through hearts and minds. Corporate profiles must achieve both that and present all types of strategic and business benefits in persuading corporate partners to work with your brand in the long-term. TRIBE Coffee Roasters‘s new Corporate Profile is a great example of a presenting an attractive business case through innovative content, thorough research and attractive design. The content of this visual material stays loyal to the brand’s voice and wider storytelling approach while at the same time includes key data and research, necessary to place the brand on the map of new partnership stories.
What we did: business development, research, content and storytelling and branding and design.